Key Traits for Success as a Franchise Owner
There is no magic formula or personality test that will tell you whether you should be in the home care business. There is also no perfect age, gender, or marital status that will guarantee success. But there are some common themes.
Right at Home franchise owners are:
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A deep-seated drive to care for people in their communities.
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An understanding of what outstanding customer service means and the drive to provide clients with an excellent experience.
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A team mentality to support clients, families, other franchise owners, and home office.
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A commitment to supporting care staff, showing them respect, understanding, and appreciation for the fantastic work they do.
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An unwavering belief in Right at Home’s core values of approachability, accountability, authenticity, collaboration, and integrity.
Three Types of Right at Home Franchise Owners
Right at Home franchise owners typically fall into three main categories:
- Independence Seekers. Business-oriented people who are attracted to in-home care because of the potential for growth. They want to build a single unit business that serves their local community, while also providing independence, flexibility, and quality of life for their own families.
- Mission-Driven Providers. Passionate people drawn to in-home care because it improves the quality of life for those they serve. These owners have often seen the need for Right at Home in their own families and recognise the positive impact our services can have.
- Business Builders. Ambitious people who want to build a substantial, multi-unit business of up to three territories. About 10% of our owners fall into this category.
Home Care Services
Right at Home has a comprehensive portfolio of support at home, home care services that fall into several care categories for older adults, adults living with a disability or with postoperative care needs, and those with special care situations caused by complex medical conditions.
Right at Home support at home, home care services fall into four broad categories:
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A companion caregiver may be a Certificate III aged care graduate, nursing assistant, or similarly qualified person who is hired to work with one client (occasionally two). Companion caregivers may be hired to work in a variety of settings, including the client’s home, nursing homes, assisted living facilities, and hospitals. Their duties range from medication reminders to shopping, cooking, transport, light cleaning, companionship, and socialisation.
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Personal Carers have a Cert IV, nursing assistant, or similarly qualified person. Personal caregivers attend to the physical needs of people who are older, living with a disability, or otherwise unable to care for themselves. Tasks range from bathing, dressing, continence care or toileting, help with mobility, help reduce the risk of slips and falls, help with exercises, assistance with eating. These tasks are collectively referred to as activities of daily living or ADLs.
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Skilled nursing refers to a client’s need of care or treatment that can only be done by licensed, registered, or enrolled nurses. Examples of skilled nursing include complex wound dressing, rehabilitation, IV therapy, and tube feeding. Skilled nursing extends to transitional care (people recovering at home from surgery), hospital in the home, and palliative care.
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Each Right at Home office may hire their own allied health professionals or organise these services for their clients through third party vendors. Allied Health services include podiatry, physiotherapy, occupational therapy, exercise physiology, dietetics, nutrition, and massage therapy.
If this sounds like you, contact Right at Home Australia Head Office to speak with our management team. You will see firsthand the winning culture that we all enjoy at Right at Home. We encourage franchisee involvement at every level because we know when we work together, we can be an even stronger force in the marketplace.